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Seemingly everyone wanted a piece of the 1880s land boom in California, including a pair of Massachusetts grain merchants named George and Edward Amerige. While duck hunting in the Anaheim area, the brothers heard the Central Railroad Co. was seeking land; convinced of the potential, they sold their interest in a Sierra Madre fruit ranch to buy 430 acres of the former Rancho San Juan Cajon de Santa Ana, at a cost of roughly $68,000. They persuaded railroad agent George Fullerton to include their proposed township in his survey—literally putting it on the map—by offering free right-of-way for the railroad and half interest in the land. Fullerton also got the town christened after him, while the Amerige brothers settled for a downtown street named in their honor.
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