20 Underrated Travel Destinations to Book ASAP

By relaxing on a quiet white sand beach, browsing a bustling market or stepping back in time as you explore the sites of ancient civilizations, you can discover something new when you book one of these underrated travel destinations.

Traveling where fewer visitors vacation can lead to more relaxing and immersive experiences and less time standing in lines. Many locations deserve a visit, but don’t typically make the top travel destination lists.

We’ve combed the world for some of the best underrated travel destinations. Discover where to stay, the must-see sites and tempting activities where fewer people tread. Consider one of these for your next trip!

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Located in the southwest of France, Bordeaux is well known among wine enthusiasts, but is often an underrated destination for global travelers. Featuring some of the best French cuisine, culture and history, travelers will delight in its neoclassical architecture with modern innovation. Bordeaux, Port de la Lune, is the largest urban environment to be recognized as a UNESCO World Heritage Site in the world. Situated next to the Garonne River, the historic harbor and city center are worth exploring at any time of day, but nightfall is particularly spectacular.

Wine lovers will be wooed by Bordeaux’s proud heritage of producing some of the best wines in the world. La Cité du Vin offers an interactive journey for travelers to discover the history and culture of wine while enjoying tastings.  

Nature enthusiasts will find plenty to explore among the many public parks and gardens. With over 680 miles of cycle trails, explorers can pedal to the surrounding areas, where heritage sites such as the 11th-century Abbaye de la Sauve-Majeure are must-sees. 

Bordeaux has something to offer every type of traveler, along with smaller crowds than some of the better-known areas of France. Before you head to France, make sure you’ve checked the ETIAS entry application requirements.

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The ancient city of Muscat sits at the edge of the Gulf of Oman, on the southeastern side of the Arabian Peninsula. As Oman’s capital, it’s known for its efforts to preserve its stunning traditional architecture, so even modern buildings are constructed to maintain traditional features. Travelers can admire sites like City Center Muscat, the Royal Opera House and the Sultan Qaboos Grand Mosque for wonderful examples of city architecture.

Outdoor enthusiasts may be tempted to snorkel along the coast, in the beautiful pools of Wadi Shab or in the turquoise waters of Bimmah Sinkhole, or explore the rolling desert sands.

Around the city, discover bustling souks (markets or bazaars) such as the large Mutrah Souq, where you’ll find anything from spices to antiques to souvenirs. Food lovers will find a truly multicultural city with various types of cuisine. Muscat’s proximity to the sea makes it a great place to try local seafood, often included in Mishkak, a type of grilled skewer found throughout the city. 

Visitors can explore many vacation ideas in Muscat and enjoy a truly unique getaway.

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Hammamet is often one of the underrated warm vacation spots in the world. With miles of pristine beaches, it’s a prime Tunisian location for outdoor recreation. Hammamet Beach is known for its clear waters, proximity to town and popularity with families. Still, it tends to have much smaller crowds than other popular North African beach destinations. 

For travelers looking for activities outside of the beach, the historic medina or old town features well-preserved traditional architecture, a variety of shops, fondouks where Tunisian crafts are sold and popular restaurants. Nearby, you’ll find another must-see, the Kasbah of Hammamet. This historic fortress dates back to the 9th century and was used by the military until the 1800s. Don’t miss the sweeping views from the fort walls. 

As the capital of Chile, Santiago captivates visitors with its blend of modern cosmopolitan bustle and proximity to stunning outdoor scenery. The landscape features the peaks of the Andes and the waves of the Pacific Ocean, with beaches, national parks and vineyards easily accessible from the city. The more adventurous traveler might enjoy horseback riding or hiking a scenic trail, while wine tours are popular with those seeking a slower pace.

The city is known for a variety of world-class museums, including the Museo Chileno de Arte Precolombino, which houses collections from pre-Colombian cultures and includes artifacts more than 2,500 years old. Travelers will also find vibrant street art, various top restaurants and a booming nightlife. Often overshadowed by other popular South American cities, Santiago is worth a visit.

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Many people don’t consider Wisconsin when looking for an affordable beach vacation, but Apostle Islands National Lakeshore fits the bill, while still being something of a hidden gem.

Operated by the National Park Service, one of the features visitors value is the remoteness of the 21 islands in the National Lakeshore. You’ll find beautiful beaches and seacaves to explore, while locals will tell you each island has its own unique story.

The Apostle Islands are ranked toward the middle of all national parks for visitor numbers, with around 250,000 people visiting per year. Camping, fishing, hiking and boating are the most popular activities, and you can often find your own slice of solitude to enjoy. Plan your getaway during the summer months for warmer weather, or consider a winter visit if you’re interested in the famed ice caves.

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Malaga has long been identified as a day trip destination for its historic sites, but is often underestimated as a longer-stay destination. The city has a lot to offer all types of travelers, from arts and culture to outdoor recreation.

The Picasso Museum, the Alcazaba fortress and the ancient Roman ruins of Teatro Romano de Malaga will fascinate lovers of history and culture. Meanwhile, many hikers venture out for the stunning views on the world-famous El Caminito Del Rey. 

For the discerning traveler, culinary delights await. Malaga has a rich heritage of seafood dishes and traditional sweets, with popular choices like gambas al pil-pil and borrachuelos widely available. Wine and tapas tours can introduce you to some of the best the area has to offer.

If relaxing on the beach is more your speed, check out La Malagueta near the city center or Maro Beach in Nerja, known for its natural beauty. There are multiple beach options, including some areas that are great for snorkeling. Sailing and dolphin watching are also popular activities for visitors.

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Ulaanbaatar is a fascinating city with a unique blend of modern buildings, Buddhist temples and Soviet-era architecture. While many travelers rightly head for the vast expanses of the countryside, the city itself has a vibrant cultural scene that’s worth taking in.

History buffs will enjoy the Natural History Museum, which houses relics dating back to prehistoric times. Shoppers should check out the largest cashmere store in the world, GOBI Cashmere in Galleria Ulaanbaatar Mall.

The city is home to many monasteries and temples, some of which are open to the public. Migjid Janraisig Sum and Gandantegchenling Monastery house religious statues and opportunities for travelers to reflect.

Ulaanbaatar can be a good base from which to explore the surrounding countryside. Day tours can take you to national parks, including the beautiful Gorkhi-Terelj or the Gobi Desert. 

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Tbilisi is growing in popularity but is still underrated compared to other European capitals. Known for its rich history and cultural attractions, visitors will find a hospitable city with plenty to offer.

Ride the aerial tramway for scenic views across the city, then explore the ancient Narikala Fortress, which dates back to the 4th century. Nearby, you’ll find the beautiful National Botanical Gardens of Georgia and the Abanotubani Sulphur Baths, two great options for relaxing.

The Dry Bridge Market is the city’s largest flea market, where visitors can find a wellspring of unique souvenirs, antiques and handcrafted items. Whether you’re there to explore or relax, trying the rich flavors of Georgian cuisine is a must. Try khinkali (dumplings), khachapuri (cheesy bread) or one of the many traditional stews on offer. 

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Helsinki remains remarkably underrated among Scandinavian capitals. It’s uniquely positioned to offer stunning architectural design, world-class cultural experiences and a beautiful natural world interface in its archipelago.

A walking tour can help orient you to the city and take in some of the historic cathedrals and buildings. Alternatively, there are several city tour options by car. Get insights into Finnish culture, such as why saunas are everywhere — then try one for yourself at one of the many options throughout the city. See more of the arts and culture scene in Helsinki with visits to the Sibelius Monument and Senate Square, the center of the city’s arts, politics and more.

Nature lovers will enjoy the open-air museum of Seurasaaren Ulkomuseo or taking in the Suomenlinna island fortress. An archipelago excursion will take you to explore tranquil forests and rugged coastal scenes, just a short hop from the city. At the end of the day, wind down with the hearty flavors of traditional Finnish cuisine. There’s truly something here for all travelers.

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While Chiang Mai is one of Thailand’s most visited destinations, it’s perhaps underrated due to the perception that it may be a “lighter” version of Bangkok. In truth, Chiang Mai is a uniquely vibrant cultural center in close proximity to national parks, jungles and forests.

Visitors can marvel at the many intricate wats, or temple complexes, that are open for public viewing. Architectural wonders such as Wat Phra Singh or the many steps leading to Wat Phra That Doi Suthep are unique experiences. The bustling Chiang Mai Night Bazaar offers opportunities to buy anything from clothing and accessories to unique handcrafts and souvenirs.

Chiang Mai cuisine is distinct as being from Northern Thailand, where Burmese, Laotian and Chinese influences shine through. Street food is abundant, and connoisseurs will find North Gate Market to be full of foodie choices. 

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Paphos is often viewed as a resort town, but it has immense archeological significance as a UNESCO World Heritage Site. Visitors can transport themselves back in time when exploring sites like Paphos Archeological Park and the Tombs of the Kings.

Outdoor lovers will find plenty to capture their attention, with a variety of beaches, the scenery of Avakas Gorge and craggy sea caves. Hot travelers can cool off at Paphos Aphrodite Waterpark or in the naturally formed Adonis Baths Waterfalls.

There are a variety of tours to help you navigate the landscape, from private vehicles to ATV tours to Segways. Paphos offers much to be found for those willing to explore.

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Charlottetown, located in Canada’s smallest province, is often overlooked in favor of larger Canadian cities and landscapes, but there are plenty of things to do on Prince Edward Island. If you haven’t explored the province, you’re missing out. The charming coastal city in Atlantic Canada features a welcoming atmosphere and a progressive culinary scene, where fresh local seafood is abundant. 

Literary lovers will be drawn to the nearby Anne of Green Gables sites, including Green Gables House and Our Island Experience. Confederation Center of the Arts is known for Broadway-quality theater, art exhibitions and more.

Head outdoors to explore Victoria Park, the Brighton Beach Range Lighthouses and the George Street Historic District. Refuel at one of several high-quality restaurants, or enjoy a food and beverage tour to sample several. 

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Loreto is often overlooked for some of the busier resorts and surf towns, but as a UNESCO World Heritage Site with pristine outdoor scenery, it should be counted among Mexico’s fun travel destinations. Loreto’s marine park offers activities from whale watching to snorkeling, while the nearby Sierra de la Giganta mountains feature rugged desert and groves of native palms. 

Travelers can explore the rich history and culture of the region with attractions such as Misíon de Nuestra Señora de Loreto, the oldest mission in the region. Loreto’s historic center may also interest history buffs. 

Coronado Island is popular for snorkeling and picnicking. Travelers may find hidden gems and good marine life-spotting on a private tour with a local fisherman. 

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Vienna is often underrated by travelers, with a small-town feel that belies its status as a European capital. However, it maintains world-class museums, a thriving culinary scene and a rich history.

Visitors can soak up the cultural history at Schönbruun Palace and be immersed in the beautiful architecture of the Historic Center. The city is home to over 100 museums; the Kunsthistorisches Museum is prominent among them and houses unique collections that date back to Ancient Egypt. Taking in a classical concert is also a must-do in the city that attracted Haydn, Mozart, Beethoven and other famous composers.

Viennese food and coffee culture are proud parts of the local lifestyle. A walking tour can take you to hidden gems or take in the lively Naschmarkt for a wide variety of culinary delights. Whether you have three days in Vienna or longer, you’ll find a beautiful city with plenty to explore.  

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Sitka is often underrated due to a greater focus on larger cruise ship ports, but the small city set in a pristine natural landscape is worth a visit. The city maintains an interesting blend of indigenous Tlingit culture and Russian history, which you can explore in the beautiful grounds of Sitka National Historic Park. The city was the site of the transfer ceremony when the United States purchased Alaska from Russia in 1867.

Nature and wildlife form a central part of Sitka life, and visitors can enjoy several options for wildlife viewing, including whale watching and shore excursions. Energetic visitors may also enjoy hiking, biking and kayaking, while Sitka is legendary for its sport and fly fishing.

The Sitka dining scene features some of the freshest seafood and a range of fine dining to casual restaurants. For something different, check out an art class and leave with a unique keepsake. 

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Tours is frequently underrated and treated as a base for exploring the Loire Valley, but the city itself also has a lot to offer. Travelers enjoy the charming architecture, an expanding food and wine scene and an atmosphere that shares the best of local culture in a less tourist-centric manner.

While it’s true that the Loire Valley is worth exploring and several excursions leave from Tours, don’t miss the lively Place Plumereau square in Old Town or the medieval history of Cathédrale Saint-Gatien. History buffs will be fascinated by Basilique Saint Martin, which was completely rebuilt in the 19th century after the original medieval basilica was destroyed during the French Revolution. The 5th-century tomb of Saint Martin is still housed in the crypt.

Les Halles is a bustling market where you’ll find gourmet cheeses and fresh produce — it’s also perfect for people-watching. The guinguettes are mostly seasonal during warm weather, with some exceptions. La Guinguette de Tours sur Loire features a varied summer agenda of concerts, plays and wine tastings from May through September. 

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Sao Sebastiao is a coastal destination roughly a three-hour drive from Sao Paulo. It’s often eclipsed by better-known travel destinations that are larger coastal cities, but Sao Sebastiao is a beach lover’s paradise. Visitors have their pick of many beautiful beaches, including Bara do Sahy, Camburi and Praia de Camburizinho, among popular choices.

The north coast area features an island archipelago, which visitors can reach by boat. Ilhabela (“beautiful island”) is accessible by ferry and features stunning beaches and rainforest habitats. As the largest island, it has some development and accommodation options, but you can also seek out undeveloped islands in the archipelago, such as Toque-Toque Grande, for scuba diving. Hikers will find several options for trails in the wider area.

Nightlife is lively in São Sebastião, particularly in the areas of Maresias and Boiçucanga. The culinary scene is a mix of Brazilian and international flavors, with fresh, seasonal seafood often a highlight. 

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Petrified Forest National Park is often seen as a quick stop on the way to the Grand Canyon, but it’s a beautiful destination in its own right. If you’re looking for unique vacation spots, the dramatic, colorful geological features of the Painted Desert and Blue Mesa offer fascinating hikes and stunning photographs.

The park is relatively small, taking only about one hour to drive from one end to the other, but it features 19 hiking trails, including the Giant Logs Trail, where massive, Triassic-era logs lie petrified. With virtually no light pollution for miles, stargazers can enjoy a brilliant night sky, and campers highly rate the quiet solitude.

The national park offers a Cultural Demonstration program where artisans from local tribes share their culture and history. Planning a journey through more national parks in the area? Our national park checklist can help with some must-know items.

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Con Dao, a one-hour flight from Ho Chi Minh City, used to be known for its history as a prison island, but its remoteness and stunning scenery make it a relaxing vacation destination. Visitors are spoiled for choice among pristine white sand beaches, with Dam Trau or the more secluded Bai Nhat beaches featuring beautiful, clear waters. It’s possible to island-hop around the archipelago and discover your own quiet beach. Snorkeling is a popular activity, or hike the trails of Con Dao National Park for lush rainforests and diverse wildlife. The national park is home to 29 endangered species, a haven for nature lovers. 

The old prison now serves as a historic site, where visitors can learn of the turbulent history of internment on the island. The Con Dao Museum provides an extensive view of the island’s culture and history, including many rare exhibits. With island accommodation being limited, plan ahead if you’re going to be there around any national holidays or local events when lodging is in high demand. 

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Hydra is accessed only via ferry or boat, with regular services operating from Athens daily. Once there, no cars or wheeled vehicles such as bicycles are allowed, leaving walking, water taxis, mules and horses as the only ways to get around. While popular with day trippers, staying a little longer allows you to explore away from crowds and enjoy the relative peacefulness of the evenings.

Fit travelers can hike to the monasteries and scenic views high above Hydra. The Profit Elias Monastery is a sanctuary from the early 19th century where hikers can rehydrate. Continuing for about 20 more minutes will get you to the top of Mount Eros and unbeatable views.

For those looking to relax, the beaches are popular destinations, and there are a few choices, including Vlychos Beach or Saint Nicholas Beach. Shopping is one of the top attractions for day trippers, and Hydra offers several boutique stores among magnificent historical buildings. Head to Hydra for a window back in time and the ideal destination for a relaxing getaway.  

Booking one of these underrated travel destinations can offer you the perfect location for new adventures or simply relaxing without the crowds. Whether you’re marveling at geological formations in Petrified Forest National Park, tasting new delicacies in the souks of Muscat, relaxing on the beaches of Con Dao or hiking a scenic trail in Santiago, these lesser-traveled destinations will provide you with an unforgettable experience.

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Still have questions? Here are answers to some we’re frequently asked.

France has held the number one ranking among best travel spots for more than 30 years. The Louvre Museum is the most visited attraction in the world, with more than 3 million annual visitors.

Underrated travel destinations give you the opportunity to explore without overwhelming crowds. While it all depends on your personal preferences, sometimes popular destinations aren’t particularly relaxing when you have to navigate crowded attractions on your vacation. 

There are plenty of beautiful, interesting destinations that don’t make “most popular” lists and are well worth a visit. Today’s underrated destinations just might be tomorrow’s most visited, so getting there first can be well worth it!

The cost of travel to underrated travel destinations varies with location. As a general rule, less popular destinations are often cheaper due to lower demand, but you might pay more to get there, especially if the destination lies off regular transportation routes. Consider all costs before making your booking.